Comparison Between Google Analytics and Webmaster Tools

Google Analytics and Webmaster Tools

Google Analytics is one of the most widely used tools for web analysis. It is one of the powerful tools used today. It helps you to analyze your data clearly and gives you valuable information. Through Google analytics, you will get the information about Audience, acquisition, behavior, and conversion. Still, we wandering for more information thus webmaster tools will help us to know about SEO, Site’s Positioning, Organic Search traffic, SEO Queries, Impression, clicks and many more. You can also able to know, how Google crawls the website and remove the errors that affect the indexing.

Now by integrating both Google Analytics and Google Webmaster tools, we can give some more information with great clarity.

Features of Google Analytics

• Shows the number of peoples visit your websites. It also shows the number of new visitors.
• You will be able to know, how many times your visitor spends on your page.
• It gives you a guide of knowing about how many pages visited your visitor and which are they
• You can see the geographical location of your visitor.
• Explore details about the websites, which send visitors to your site.
• Google analytics shows a Keyword that produces the most traffic.
• Tell us about the previous year’s traffic at any time.

Features of Webmaster Tools

• It helps you to find the technical errors that possibly happen on your website.
• It helps to check the health of the site. Whether any error appeared like, 404-pages not found or 200- pages successfully return to the server.
• It helps to analyze the organic visit of the site.
• Webmaster tools help analyze all broken links, duplicate titles, descriptions on your site, links to your sites, etc.
• Webmaster tools will monitor information related to search engines like search keywords, backlinks, crawl errors, CTR, impressions, ranking data, blocked URLs, HTML errors, etc.
• Detect Malware and Spam issues and keep your site clean.

Difference between Google Analytics and Webmaster Tools

As a Digital marketing analyst or SEO analyst, it is very important to understand the differences.

The purpose of both tools is different. Both have their own duties. While Google Analytics analyzes the traffic and gives you feedback, the Webmaster tool provides tools to access your website to make it convenient for us in terms of traffic and visit. Webmaster tool report on how search engines interact with your sites. Google analytics reports how visitors interact with your websites.

If you are analyzing your website personally or by a third party both Google analytics and  Search console will provide valuable information. And the best thing is both are free.