Yoast Plugin is one of the most valuable tools can be used for SEO. Its a popular WordPress plugin used worldwide, it is very easy to understand and will help you to make your website search engine friendly. this plugin can only be used in the paid version of WordPress. Yoast gives you an overall performance report about your website.
Features of Yoast Plugin
Analysis results
Yoast provides comments on your analysis results. It tells about the action you have taken to improve your site for the purpose of SEO, whether it is good or bad and what might be your next move to make it better. The following are the key factors considered by Yoast.
Keyphrase in subheading: Yoast indicates the presence of the keyword in the subsequent subheading of the page.
Keyphrase in the title: The presence of the keyword in the title of the webpage.
Outbound links: The link outside of the website is a mandatory factor for best SEO practice.
Internal links: Yoast indicates the need for links inside your pages.
Keyphrase in the introduction: Keyword must be included in the introduction part of the article.
Keyphrase length: The length of the keyword must be enough long and not too short.
Keyphrase density: The number of times the keyword present in the post.
Keyphrase in meta description: For best SEO practice keyword presence necessary in Meta description.
Meta description length: Length should be enough long.
Previously used keyphrase: Never use previously used keyword in the page
Image alt attributes: Alt name for the image should be given as appropriate for the context
Text length: The length of the text must be greater than 300 words.
SEO title width: An SEO title within 512 pixels range is more suitable.
Keyphrase in slug: The URL must be constructed with keywords.
Google Analytics is one of the most widely used tools for web analysis. It is one of the powerful tools used today. It helps you to analyze your data clearly and gives you valuable information. Through Google analytics, you will get the information about Audience, acquisition, behavior, and conversion. Still, we wandering for more information thus webmaster tools will help us to know about SEO, Site’s Positioning, Organic Search traffic, SEO Queries, Impression, clicks and many more. You can also able to know, how Google crawls the website and remove the errors that affect the indexing.
Now by integrating both Google Analytics and Google Webmaster tools, we can give some more information with great clarity.
Features of Google Analytics
Shows the number of peoples visit your websites. It also shows the number of new visitors.
You will be able to know, how many times your visitor spends on your page.
It gives you a guide of knowing about how many pages visited your visitor and which are they
You can see the geographical location of your visitor.
Explore details about the websites, which send visitors to your site.
Google analytics shows a Keyword that produces the most traffic.
Tell us about the previous year’s traffic at any time.
Features of Webmaster Tools
It helps you to find the technical errors that possibly happen on your website.
It helps to check the health of the site. Whether any error appeared like, 404-pages not found or 200- pages successfully return to the server.
It helps to analyze the organic visit of the site.
Webmaster tools help analyze all broken links, duplicate titles, descriptions on your site, links to your sites, etc.
Webmaster tools will monitor information related to search engines like search keywords, backlinks, crawl errors, CTR, impressions, ranking data, blocked URLs, HTML errors, etc.
Detect Malware and Spam issues and keep your site clean.
Difference between Google Analytics and Webmaster Tools
As a Digital marketing analyst or SEO analyst, it is very important to understand the differences.
The purpose of both tools is different. Both have their own duties. While Google Analytics analyzes the traffic and gives you feedback, the Webmaster tool provides tools to access your website to make it convenient for us in terms of traffic and visit. Webmaster tool report on how search engines interact with your sites. Google analytics reports how visitors interact with your websites.
If you are analyzing your website personally or by a third party both Google analytics and Search console will provide valuable information. And the best thing is both are free.
Bing Webmaster tool is a free service provided by Microsoft as part of its Bing Search Engine. It is used to add websites to the Bing Search Engine to crawl. Bing developed by Yahoo! and later it is bought by Microsoft. Bing Webmaster tool provides many facilities to webmasters after verifying ownership of their site in Bing. To verify your site or blog there exist three methods. Meta tag verification, Adding CNAME record to DNS entry.
In many ways, the Bing Webmaster tool is very helpful for both SEOs and webmasters.
When it comes to search engine optimization our website, we must make sure that we optimize the search engine for all, not just for one search engine.
How to Add and Verify your Website on Bing?
In this blog I used to add and verify two websites, one is created with Blogger and the other is with WordPress. For both need either a Gmail account or an account in Microsoft. If you have a Microsoft account, then things get so easy. Here I introduce the method through the Gmail account.
Sign In
First of all, you sign in Bing using your Google account.
Select the ‘Google account’ option to sign in.
Adding a site
In the next step, you have to add your site to Bing for verification.
In the space provided above paste your website URL and click the ‘ADD’ button. Now you can see a window for verification.
Verification for Blogger
Mainly we use the Meta tag verification method for verifying a site in Bing.
Copy the given HTML code and log in to your Blogger account. Inside Blogger go to ‘Theme’ ->’Edit Html’, then paste code inside the <Head> portion. Then save the changes. Again come back to the Dashboard of Bing and click the ‘Verify’ button under that meta tag.
Now your site is verified. And submit the site and the posts you created for verification.
Select Diagnostic & Tools’ then click on ‘fetch as Bingbot’ tab, then paste the URL of your site and post then click on the ‘fetch’ button. Now your site is completely verified and fetched by the Bing, the webmaster tool.
Verification for WordPress
The verification process will be the same for both the blogger page and WordPress pages.
In WordPress the Meta tag is placed inside ‘Tools’ -> ‘All available Tools’ -> Paste on the place provided for Bing. Then ‘Save the changes’, back to the Bing dashboard and click the verify button.
To get more information about other tools, visit my previous post. Click here
FeedBurner is an SEO tool launched in 2004 and now owned by Google. It is a great tool which will help you to stay in contact with your customer. FeedBurner can automatically inform your subscribers via an e-mail when you have done any publishing. For example, if you are publishing a new article about ‘New Trends in SEO’, then FeedBurner sends the link as a notification through email, even you can see how many of them click on the link and visit the site.
To set up a FeedBurner account you must have to need a Gmail account. If you this already then log in using Gmail.
Steps to set up FeedBurner
Step 1: Goto FeedBurner (FeedBurner.google.com). then you can see the page below.
Step:2 Enter your site address and click the ‘Next’ button. You will get a welcome window.
Step 3: Enter the feed name for your site. it will be a short name.
Step: 4 You can see the Congrats! confirmation page.
Step: 5 In the next level you can choose additional statistics that you need for your site.
Step: 6 To complete the activation set up select the ‘Publicize’ tab on the window, then choose the ‘Email Subscription’ option, now click the Activate Button given at the bottom of the window. Paste Html code available here on your website for displaying the E-mail subscription box.
Now you can activate any services provide by FeedBurner to better analyze your website. Now you can see a subscription box on the top of your page to grab the subscriptions.
Near to publicize tab another tab called ‘Optimize’ there you have mainly two services which are useful. ‘Feed Image Burner’ and ‘Summary Burner’.
Feed Image Burner – Which gives an option to make your website noticeable among users using a brand image icon of page. When your notification email reaches users Gmail this icon will help to identify your website.
Summar Burner – Here you have the provision to decide how much of the content of your article is visible to the customer through notification mail. It can be 100 or 200 words as you decide
Finally on the result page of the website you can see the subscription box.
Feedburner is an SEO tool that helps to design an SEO friendly website. It helps to improve the traffic to your site. To know more about blogging please refer to my previous post. Blogging.
A blog is an online journal or informational website which contains information, with the latest posts appearing first. It is a platform for a writer or even a group of writers to share their views on an individual subject.
What is the Purpose of Blog?
There may be many reasons for starting a personal blog. Blogging for business purposes, projects, or anything else that might bring you money.
So, the main purpose of a blog is to connect you to the relevant public audience.
Basic Structure Of Blog
Blogging With Blogger
At an earlier time, Blogger is only for online daily notes, but day by day, this platform became one of the most popular content management systems (CMS) for publishing your website in minutes.
Blogger is one of the powerful web publishing platforms by Google. It is easy, light, fast, stable, reliable and totally free. You can use this platform to build your own website for your purposes.
How to Write Blog with Blogger
Sign in to Blogger using your Gmail account. Then click on the ‘New Post’ button. There you can write your content and can modify it using Blogger effects.
WordPress is a strong publishing platform, and it comes with a great set of features. This is designed to make your experience as a publisher on the Internet as easy, pleasant, and appealing as possible.
What do you mean by exactly WordPress? In simple terms, it’s a supportive structure for creating, managing, distributing, and publishing information. WordPress is often considered the top dog in the CMS world.
Steps to writing blog
Login using your Gmail account and move to the dashboard of WordPress.
In the appearing window, you can create and customize your post.
Then save the post and publish it by verifying through Google Search console.
Comparison Between Blogger and WordPress
As mentioned above, WordPress and Blogger are the two most widely used CMS platforms in the world.
According to blog technology usage statistics, WordPress is the #1 most popular blog software used by about 35% of blogs in the top 1 million sites.
The same report says that Blogger as the second most popular platform used by about 1% of the blogs in the top 1 million sites.
When it comes to blogging, we have many options to start a blog
WordPress
BlogSpot
Tumblr etc,
One of the most talked-topic about this is; Which is better for blogging?
WordPress or Blogger?
The Blogger platform is useful when you just want to start a blog to share your thoughts. When you are not blogging for money purposes, or you are not interested in technically maintaining it then BlogSpot is really good.
And if you are blogging monetarily then there are many limitations of BlogSpot in terms of functionalities and SEO benefit, if you just need a medium to start a blog with at almost 0 costs, BlogSpot is the right choice.
At the same time, if you are blogging for money, fame, business, etc, BlogSpot is not a good choice. This is because you have limited control over visibility in search engines, and after a while, you become very limited when you want to add new features.
In the Blogger platform, you havelimited control over our site.
WordPress gives you complete control over your blog, and you can technically do anything you wanted to do.
You can host your own files and can design them however you like, and use it for any purpose both personal or professional.
You also get almost complete control over the SEO to make your blog more SEO friendly. Moreover, you can always introduce advanced SEO techniques like“Star Rating” using a plugin.
If you are trying to create a blog with the mindset of making it for popularity and making money from it, then you should go for the self-hosted WordPress blog. WordPress allows you to do everything you want to do.
At the same time, you need to manage your own blog for yourself. You need to install WordPress for maintaining the health of your blog.
Both Blogger and WordPress have it’s on good and bad. So it’s better to choose a better one based on the purpose of your blog.
Keerthana SEO Analyst 